The Ultimate London Shopping Guide: 9 Of The Best Places To Shop In London

While you'll likely find beautiful shops and gorgeous stalls anywhere you go in London, here are my top nine picks for the best shopping in all of London.
London Shopping Guide

London will forever have my heart. Whether it’s walking along the bustling streets or admiring the marvelous Tower Bridge in all its glory, there is something about this lively city that keeps me continuously coming back for more. Yes, there is tons of history in this glorious city and many sights to see, things to do and eat. And while I could go on and on about all of those things, this isn’t that kind of guide. This is the ultimate London shopping guide for the shopaholics and fashion obsessed — because where fashion and style are concerned, London is an absolute hub.

When shopping in London, expect to find loads of streetwear brands from all around the globe, stocking the best of their collections in their London outlets. Go vintage, go local, go quirky, explore street shopping and budget-friendly options. Clothes, accessories, branded bags and belts, antique, homewares and more. This city truly has it all. And while you’ll likely find beautiful shops and gorgeous stalls anywhere you go in London, here are my top nine picks for the best shopping in all of London. 


The Ultimate London Shopping Guide


1. Oxford Street

 London Shopping Guide

The most famed and iconic Oxford Street tops the list of my London shopping guide for obvious reasons. Walk right from Marble Arch and through Oxford Circus to experience nothing but magic! Europe’s favorite shopping street is home to more than 300 different shops and it’s where you need to head first to get that quintessential London feel.

Walk into glittery Selfridges to experience luxury at its best and don’t forget to pick up some decadent Godiva coated strawberries from the Godiva chocolatier outlet inside! Hover through Zara, Uniqlo, H & M, Urban Outfitters, Toyshop — you name it, Oxford Street has it.

While many of the shops on this happening street can be a bit pricey, to experience maximum value for your money, simply head into Primark. I assure you, you shall be coming out with much more than you can possibly carry back to your hotel by yourself! Think tons of casual wear, cute dresses and rompers for kids, fluffy bedtime slippers and suits, trendy makeup and cosmetics, lovely home décor, flirty beachwear and a never-ending variety of shoes and accessories all at basically giveaway prices!

When To Go:

Monday – Saturday, around 9:30 AM – 9 PM (individual slight variations amongst the shops)

Sunday, around 11 AM – 6 PM (individual slight variations amongst the shops)


2. Regent Street

London Shopping Guide

Neighbouring the above, Regent Street is famous for its international flagship stores and attracts hordes of tourist year on year! Apple Store, Burberry, Niketown, Anthropologie, and more.

Check out one of the biggest and oldest toy shops of the world and embrace the child in you at Hamley’s on Regent Street. It was opened during Queen Victoria’s reign in 1881 and has been the ultimate ‘happy place’ for kids since then.

Regent Street is easily accessible via Tube and a short walk from Oxford Circus. The Georgian architecture of all its buildings makes shopping here even more enchanting and unique.

When To Go:

Monday – Saturday, around 9:30 AM – 9 PM (individual slight variations amongst the shops)

Sunday, around 11 AM – 6 PM (individual slight variations amongst the shops)


3. Bond Street

London Shopping Guide

The link between the Piccadilly area and Oxford Street, this historical stretch is a top favorite among fashionistas and celebrities from all around the world.

If you’re all about elegant buys, glamorous high-end fashion, exquisite jewelry, posh antiques or art, this is your place to explore. Think Bulgari, Gucci, Dior, Chanel, Tiffany & Co., Louis Vuitton, Dolce & Gabbana, Cartier, Jimmy Choo, and other top-notch luxury brands all located on this classy street patronizing only the best.

For those more artistically inclined, the Royal Academy of Arts and Sotheby’s are both must-visits. In keeping with the aristocratic luxurious vibe, head to the ‘Ritz’ for some afternoon tea to complete the quintessential ‘English’ experience!

When To Go:

Monday – Saturday, around 9:30 AM – 9 PM (individual slight variations amongst the shops)

Sunday, around 11 AM – 6 PM (individual slight variations amongst the shops)


4. Notting Hill & Portobello Road Market

London Shopping Guide

Yes, the same Notting Hill area as featured in the famous movie starring Hugh Grant and Julia Roberts!

No London shopping guide would ever be complete without mentioning this uniquely charming area. Forget about grand historical buildings and imagine quaint cafe’s, cobbled streets, and colorful pastel homes. Notting Hill is also home to one of the city’s most vibrant markets on Portobello Road.

The Portobello Road Market has stalls selling everything from breads and fruits to funky accessories and vintage wear! Head here for chic, unique and quirky finds. If you’re a collector of antiques, this market is for you. 

Check ‘Books for Cooks’ for the foodie within you, SCP West for quirky house décor, Brora for cashmere fashion, Heidi Klein for those summery bikinis and Aimé for French designer wear.

Give yourself a breather and indulge in Nutella dripping crepes from one of the many stalls amidst the backdrop of this colorful riot.

As you walk towards Ladbroke Grove, you will see a line of clothing boutiques by emerging designers. Rummage through to find gems outside the more well-known brands.

When To Go:

Monday – Wednesday, 9 AM – 6 PM (lot’s of shops only open on weekends though)

Thursday, 9 AM – 1 PM

Friday and Saturday, 9 AM – 7 PM (quite crowded with Fridays being a tad less busy)


5. Camden Market

London Shopping Guide

Consisting of several markets in the Camden Area, this one is a favorite of teenagers and young adults who are always on the lookout for something quirky, fresh and within a budget. Head to the Camden market area if goth, boho or hipster is more your style. Find local designers, handcrafted unique gifts and accessories, tattoo shops, punk clothing, retro at its best and other thrifty gems.

The Camden Lock Market is near the railway bridge and was the first antique and crafts market in London. Even today it boasts of the best variety of crafts, trinkets, handmade gifts and souvenirs.

The Stables Market is also worth exploring when in Camden. Find vintage furniture, futuristic clothes, and antiques here.

Check ‘To Home From London’ for taking back some cute memories of London with you.

If you’re a photography lover, you have to visit ‘Camera Hut,’ where they have beautiful vintage cameras and lenses that are sure to make you go gaga!

Head to ‘Cyberdog’ for club wear like you’ve never seen before — clothing inspired by trance music incorporating flashing lights or fluorescent colors.

Like converse? You’re going to obsess over ‘KoKo Art’ where you can have your own pair painted just as you like.

Head to ‘Japan Craft’ if you obsess over Japanese pop culture, Japanese games, and crafts!

When To Go:

Monday – Sunday, 10 AM – 7 PM


6. Borough Market

London Shopping Guide - borough Market

Altogether different from the other spots on this London Shopping Guide, the Borough Market doesn’t deal in textiles or garments, but rather in food. Prepare yourself for a truly unique culinary experience. Dating back to a historical era, this space has been the hub for gourmet food and local British produce, making it one of the most popular food markets in the world. Get lost amongst hordes of traders dealing in a variety of meat, fish, cheeses, fruits, wines, chocolates and exotic internationally inspired delicacies!

Start from the Three Crown Square for local produce and then browse through the areas around it for food from all over the world. Imagine a place with endless options of bakeries, cafes, street-food stalls, patisseries, confectionaries, home-ware products, oils, spices, dried food, herbs and flowers and more.

If you’re an olive and antipasti lover, this shall be your perfect calling, taste and buy some of the best varieties.

If you love your wine more than anything else, browse through the number of traders specializing in the same to take your pick.

Being a true foodie, I opted for their licensed food tour of Borough Market which helped me pick where to go exactly to satiate those cravings and enjoyed my own momentary escape to heaven!

When To Go:

Monday – Thursday, 10 AM – 5 PM (On Monday and Tuesdays some stalls are absent).

Friday, 10 AM – 6 PM

Saturday, 8 AM – 5 PM


7. Covent Garden

London Shopping Guide

I simply love this place because of how buzzing and full of life it is at all times and hence so typically London. London is so much about high-end fashion and trends, but also so much about unique, out of the box, quirky buys and Covent Garden has a magical mix of exactly that.

A glamorous site for shopping, find the best of the global luxury designer brands here along with unique handcrafted artisans and independent retailers dealing in artsy and unusual products. Expect Fred Perry, Chanel, Dior, but also Benjamin Pollock’s Toy Shop, air-brushed t-shirts by Martin Eden, Saffron Alice’s handcrafted jewelry and gemstones and more.

In the central area, find a range of boutiques and high-end designer-wear. Great for smart British shopping, the market boasts of the best variety of English brands such as Mulberry, Burberry, and Paul Smith.

Go to the Apple Market in the Covent Garden’s Market building and the East Colonnade Market located to its east to find unique gift items, quirky stationery, antiques, scented soaps, jewelry and other uncommon products that are sure to strike a chord.

I usually go to Covent Garden during late afternoons and stay till the night to see the place all lit up and mesmerizing. It also houses some of the best restaurants, and bars bubbling with energy and live music. 

When To Go:

Monday – Saturday, 10 AM – 7 PM

Sunday, 11 AM – 6 PM


8. Westfield Shopping Centre

London Shopping Guide

Are street shopping, messy rummaging, and markets bustling with crowds your biggest nightmare? Not to worry, I have the perfect solution for you to make your experience as convenient and hassle-free as possible. One of the relatively new additions to London, Westfield is a large modern shopping complex perfect for getting all your shopping needs sorted in one go!

There are two Westfields — one in Shepherd’s Bush (West London) and the other in Stratford (East London). From jewelry to sportswear, you’ll find a great variety of brands from all around the world for men and women alike.

Explore Debenhams, Armani Exchange, Frasers, Next, Boss, Accessorize, Cath Kidston, M n S, Forever 21 and lots more. What more would you need when all the shops you love are present together under one roof! Oh yes, FOOD for which again there are tons of restaurants, cafes, dessert and shake bars.

Shopping here means a day of well-planned buys, happy tummies and no chaos!

When To Go:

Shepherds Bush

Monday – Saturday, 10 AM – 10 PM

Sunday, 12 PM – 6 PM

Stratford City

Monday – Friday, 10 AM – 9 PM

Saturday, 9 AM – 9 PM

Sunday, 12 PM – 6 PM


9. Bicester Village

london shopping guide

This has to be my top favorite when it comes to hardcore shopping and serious splurging! Made like an appealing little village of luxury designer shops, each brand has an independent store where they stock their slightly older collections and offer discounted rates that are unheard of.

Though such factory outlets are present in outskirts of many of the major cities throughout the world, Bicester Village London truly beats them all. Think Prada, Gucci, Michael Kors, Coach, Tods, Diesel and much much more!

A little on the outskirts of London, you have to take a train to reach Bicester Village, so make sure you plan an entire day for this particular shopping excursion. Upon entrance, you receive a checklist and a map of all the shops inside so that you scan and properly plan your day.

When To Go:

Monday – Wednesday, 9 AM – 8 PM

Thursday – Saturday, 9 AM – 9 PM

Sunday, 10 AM – 7 PM


Whenever traveling to London, I always suggest packing an extra bag so that you can truly shop to your heart’s content. As well, keep in mind that the London Sales usually begin around June-July in Summer and range from post-Christmas up to mid-January in Winter! Believe it or not, many people actually plan their holidays based on these. Perhaps now that you’ve read my London Shopping Guide, you will too.


Author’s Favorite Travel Gear


MAXROCK Super Soft Earphones: I love music and need these super soft and comfy earphones especially on never-ending flights. These are especially useful in London, as you have to walk distances and travel in the tube, and music always makes the journey better.

Onlik Re-Usable Shopping Tote Bags: When you’re doing some major shopping, it’s always good to have backup storage. These lightweight re-usable totes are super sturdy and come in especially handy when your arms start to get too full.

SKYTREE Windproof Automatic Umbrella: London, though rarely truly stormy is known for its drizzling rain. Keep dry with this compact but sturdy windproof umbrella.


Sakshi Singhania

A 24-year-old travel enthusiast, Sakshi Singhania, from Kolkata, India is a keen observer and sucker for anything that has a unique culture and feel! While at University she got a chance to visit many places across Europe and she loves sharing her student appropriate, fun, budget-friendly and localized experiences! She has traveled across the US, Asia, and of course the Indian subcontinent! Currently, she's working as a freelance writer and an academic counselor.

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